USER GUIDE
Analytics
See how much traffic your website is getting — this week, this month, and this year — and whether it is going up or down. No setup, no data entry: just numbers to read.
Before you begin
There is nothing to set up. Analytics starts counting visits automatically the moment your site is live, and every EvoCloud site has it turned on. This is a "how to read it" guide — you will not be adding or changing any data.
You only need to be a signed-in staff member to view the reports. They live under Left menu › Analytics.
1 Open your Analytics reports
Go to Left menu › Analytics. The report opens with three tabs across the top — Week, Month, and Year. Click a tab to switch between the three time windows. That is the whole page: pick a window, read the number.
2 Understand the Week, Month, and Year tabs
Each tab is a rolling window that always ends with today, so the figures are current every time you look:
- Week — the last 7 days.
- Month — the last 30 days.
- Year — the last 365 days.
"Rolling" simply means the window slides forward with the calendar. The Week tab today covers the past 7 days; tomorrow it covers a different past 7 days. It is not a fixed Sunday-to-Saturday week.
3 Know what the numbers mean
The big number on each tab is your total views for that window — the count of times pages on your site were loaded.
- A page view is counted each time a visitor opens a page. If one person opens five pages, that is five page views.
- A single visitor who browses several pages therefore adds several views. The total is a measure of overall activity on your site, not a count of unique people.
Today's activity is included and updates within about fifteen minutes, so the current window always reflects what is happening now.
4 Read the comparison to the previous period
Under the total, each tab compares the current window to the one right before it, so you can tell at a glance whether traffic is rising or falling:
- Week compares the last 7 days to the 7 days before that.
- Month compares the last 30 days to the 30 days before that.
- Year compares the last 365 days to the 365 days before that.
The comparison shows the change as a number and a percentage, and colors it to signal direction: up (more traffic than last period), down (less), or flat (about the same). If the previous period had no traffic at all — common on a brand-new site — it shows new instead of a percentage, because there is no earlier number to compare against.
5 Make sense of what you see
A few everyday ways to use these numbers:
- Check the Week tab after a big announcement. Sent a newsletter or posted an urgent alert? A rise on the Week tab tells you people are responding.
- Use the Month tab for a steadier picture. Day-to-day traffic bounces around; 30 days smooths out the noise so a real trend is easier to spot.
- Use the Year tab for the long view. It is the best window for seeing seasonal patterns and whether your site is growing over time.
- Do not over-read a single day. One quiet weekend or one busy news day is normal. Look at the direction over a period, not one spike.
Quick reference
| Term | What it means |
|---|---|
| Views (page views) | How many times pages on your site were opened. More views = a busier site. |
| Week / Month / Year | Rolling windows of the last 7, 30, and 365 days, always ending today. |
| vs previous period | The same-length window right before the current one, used for the up/down comparison. |
| Up / Down / Flat | Whether traffic rose, fell, or held steady compared to the previous period. |
| New | Shown when the previous period had no traffic, so a percentage change cannot be calculated. |
Next steps
Traffic driven by something specific? Compare a jump in views against when you posted a Site Alert or opened up Facility Booking. Publishing fresh content regularly is the surest way to see these numbers grow.